BRand & MARKETING
I help brands look and feel like themselves — clearly, consistently, and in a way people remember.
From content shoots to full brand positioning work. I’ve led integrated and digital campaigns end-to-end: researching what truly attracts your audience, shaping the story and visuals, and driving execution.
With a trusted team of experts— copywriters, videographers, photographers, developers, and strategists — I make sure the work is both beautiful and effective.
HIGHLIGHTS
“Thirsty some mobiledata?”
campaign photoshoot
Agency: Mito
My role: Account Manager
Photographer: Mark Viszlay
When I worked at Mito, I was part of the team that won Coca-Cola’s digital communication tender, which opened the door to a series of exciting projects – including the “Netre Szomjazol” (“Thirsty for the Net”) campaign for WOAH – Where Only Awesome Happens, Coca-Cola’s online content platform for Millennials. For this campaign, we were given the rare opportunity to create a fully custom photoshoot, with real creative freedom – a strong sign of trust. We brought the campaign to life with imagery tailored specifically to young, digital-first audiences.
Beyond this project, I managed a wide range of digital campaigns for Coca-Cola – from fully local, custom concepts to adaptations and always-on activities – giving me a deep understanding of how to connect global brands with local youth culture in a relevant way.
HIGHLIGHTS
DIGITAL GROWTH CAMPAIGNS
Client: PetChef Hungary
My Role: Photographer
Working with PetChef Hungary as a photographer was an inspiring and seamless collaboration built on mutual trust and creative alignment. The brand placed full confidence in my visual identity, allowing me to translate their philosophy into imagery that radiated warmth, nourishment, and joy. Together, we developed a visual language that reflected PetChef’s dedication to quality and care — from vibrant compositions that celebrated textures and colors to emotionally engaging scenes that resonated with both pets and their owners.
The shoots were designed around the natural rhythm and preferred pace of the dogs, creating an atmosphere of play and spontaneity that brought genuine emotion to every frame. This joyful and mindful approach not only captured authentic expressions but also highlighted PetChef’s values of happiness, health, and connection. The result was a body of work that strengthened the brand’s visual storytelling and deepened the bond between product, pet, and human experience.
HIGHLIGHTS
MAGENTA CAMPAIGNS
Agency: Mito
My Role: Digital Campaign - Account Manager
Magyar Telekom was one of the major tender wins I was part of at Mito, where I joined the new business team in securing their digital communication account. One of the flagship outcomes was a bold, millennial-focused campaign built around the idea that “home is wherever the net is good” — promoting a data package for new generation. The hero film featured a giant magenta “1" number lifted 40 meters above Budapest by a crane, with a fully furnished living room on top. This was well before today’s AI tools, so the people you see up there are really up there — which made it a daring idea we honestly didn’t expect a client to approve.
My role was to handle the digital side of this campaign. I helped translate the core concept into digital formats, coordinated how the story appeared across all channels, and made sure the campaign spoke consistently and credibly to young audiences at scale. With this client, we proved to ourselves that we could go beyond our perceived creative limitations and deliver a cohesive, effective campaign.
HIGHLIGHTS
GLOBAL REBRAND
Client: Vodafone Business Global
My Role: Team Lead, Key Project Lead
At Vodafone, I was part of the rebrand implementation team responsible for rolling out the global “Together We Can” platform across markets. The new positioning focused on how the combination of human spirit and technology can build a better future, and it came to life through a fully integrated campaign across TV, digital, and print in more than 30 countries. We launched on April 1st—no April Fools’ joke, just a huge, high-energy global moment for the brand.
This project taught me what it really takes to make a rebrand land consistently at scale: planning for simultaneous go-lives, coordinating priorities across very different markets, and aligning many business stakeholders while still keeping the creative idea intact. My role sat at the intersection of execution and coordination, helping ensure that the new message, identity, and assets were activated on time and in a way that made sense locally, without losing the global story.
HIGHLIGHTS
DIGITAL GROWTH CAMPAIGNS
My Role: Digital Growth Specilist
At Airthings, I was part of the digital growth team that streamlined marketing efforts and significantly strengthened website, which had previously been overshadowed by Amazon and retail partners. Together with performance marketing, CRM and social media teammates, we challenged and refined the brand positioning, creating a clearer narrative and achieving major uplifts across communication. As a result, we scaled the direct channel to record-breaking results, including the largest promotion in the company’s history.
We initiated Airthings’ first brand-focused photoshoot and used it to drive much stronger visual and communication consistency across channels—from the website and performance marketing materials to social content and new media formats. Alongside this, we improved SEO, elevated the on-site experience, and tested new opportunities such as using the Mountain platform to reach homes across the US through connected TV.
Thanks to Airthings’ collaboration with the world of chess, I also had the chance to photograph and meet Magnus Carlsen, the world’s most famous chess player.
HIGHLIGHTS
MAKIGN A DIFFERENCE
Client: Magyar Kerekparos Klub (Hungarian Bike Club)
My Role: Freelance Project Manager
Creative Director: Nagy Gabor
Hungarian National Bike Club (Magyar Kerékpáros Klub) is one of my key long-term freelance clients—I’ve been working with them for over three years on the national “Bike to Work” initiative. My role spans communication strategy, assembling and coordinating the campaign team, developing gamification concepts, and bringing fresh ideas to life across more than six seasons. I’ve also supported them through crisis communication and a sensitive rebrand during the pandemic.
One of the achievements I’m personally most proud of was helping secure budget to donate more than 30 bicycles to hospitals during the first wave of the pandemic. Through this work I realised I could be the person who helps bridge the gap between a passionate NGO and government decision-makers: translating bold ideas into clear, structured arguments, anticipating concerns, and building the kind of trust that allows innovative initiatives to be approved and implemented.
MY APPROACH
My approach always starts with the investment you’re considering. For every brief, I carefully assess whether you’ll get the strongest return from my independent work or from bringing in a broader team, so your investment is matched with the right level of support.
Branding
Sometimes you’re at a stage where you need to clarify who you are as a brand. I help you define or refine your positioning, explore how you want to be perceived, and turn that into key visuals and emotional cues that support your long-term vision.
Marketing
Once your brand is in place, you may need a bold launch or a seasonal push. I can help you set clear objectives, shape the core message, and design a consistent campaign focused on the right channels for growth and measurable results.
Content
Brands today need a constant flow of strong content. I can help you plan and produce what you need—whether it’s for print, digital, or social—and scale it efficiently on my own, together with team of other freelancers, or with thoughtful use of AI tools.
Recent Photography Highlights
Brands I WORKED WITH
Whether you’re an established global brand or an ambitious startup, I bring a broad and practical understanding of the challenges you face every day—from brand positioning and integrated campaigns to ongoing seasonal content production. My aim is to be a reliable, thoughtful partner who quickly understands your goals and helps strengthen your brand across every channel by bringing a team, or helping you independently.
THE COCA-COLA COMPANY
UNICREDIT BANK
NISSAN
MAGYAR KEREKPAROS KLUB
VODAFONE HUNGARY
NORDGLAZE
DEUTSCHE TELECOM
NN
SAMSUNG
HARDROCK OSLO
XPLORA
VODAFONE BUSINESS GROUP
BUDAPEST ART FACTORY
24TEA
AIRTHINGS
YONI PANTIES
OTP BANK
HOBO OSLO