DIGITAL GROwTH
working in the field since 2013
I help teams build growth, ship, and scale. When things are changing fast, I help streamline processes and take the baseline work off your plate, so you can focus on the decisions that truly move the needle. My work turns ideas into measurable moves — prioritized by impact, not opinion. I believe in loops: traffic that converts, conversions that retain, retention that grows brand.
Let´s connect
Hey, my name is
SASHA Takacs
I have more that 10+ years of working in Digital Marketing and Web Optimisation. I know what it takes to ensure digital and creative processes are running smoothly and have a positive impact of commercial growth.
I help brands focus on what matter— CRO, SEO, experimentation, lifecycle/CRM, and paid — stitched into one plan. We set clear hypotheses, test fast, and keep what earns its place.
We can collaborate on the project basis, or as a monthly retainer.
My goal is always simple: sustainable revenue with fewer moving parts.
MY DIGITAL JOURNEY
Dec 2013 - SEPT 2018
The foundation of my career was built at one of Hungary’s leading creative digital agencies. I grew deep expertise in digital marketing, UX/CRO, and creative concept development, and won tenders for The Coca-Cola Company and Deutsche Telekom. I’m fortunate to collaborate with several former Mito colleagues ever since.
Agency of the year DMBP: 2014, 2015, 2016, 2018; Hipnózis: 2017)
Clientele: Vodafone, The Coca-Cola Company, Deutshe Telecom, Magyar Telekom, Nissan, Abbvie, Samsung.
Feb 2019 - Jul 2021
VODAFONE (VOIS)
Returning to corporate sharpened my transformation skills — unifying internal portals for 30k+ professionals and shifting a 60+ person internal agency from waterfall to agile while serving 100+ global stakeholders.
Our goal at VOIS was to create cost transparency and foster trust and growth for our customers. This is where I planned and optimized creative workflows for campaign production.
Focus areas: Social, Eloqua/Salesforce CRM, digital marketing, web development, and UX.
May 2018 – SEP 2019
Freelance
My first freelance chapter, between Mito and Vodafone. I provided communication and digital strategy across industries, independently and by assembling project teams.
- Mentored junior account managers at a boutique agency and oversaw activities
- Created yearly campaigns for the “Bike to Work” initiative
- Managed an art studio with an international residency program
Clients: Abstract Group, Magyar Kerékpáros Klub (Bike to Work), Budapest Art Factory, Piqniq, UniCredit, Fanta, Sziget Festival
Sept 2022 - Nov 2025
AIRTHINGS
Played a key role in the shift to agile and async workflows and in forming the Digital Growth Engine (DGE) team. I built and scaled systems that delivered full-funnel optimization and record-breaking direct-channel results, including the largest promotion in company history.
Focus areas: Direct channel SEO, CRM, A/B testing, CRO and UX enhancements, data consolidation, and data-driven experiments for e-commerce growth.
from Feb 2026
Freelance
I am partnering with brands as an independent growth strategist and operator, collaborating on the project basis, or as a monthly retainer.
How I help teams:
- Audit potential and identify low-hanging fruits
- Streamline digital growth through CRO, experimentation, and full-funnel optimization
- Scale content creation and launch cross-channel campaigns
Toolkit
Find the biggest wins fast
AUDITING
I map opportunities and blockers across your funnel—technical, content, UX, and channel mix—so we know where to push first.
Tactics: SEO & technical crawl, market & trend scan, competitor gap, UX heuristic review, analytics sanity check.
Tools: GA4, Search Console, Ahrefs, Semrush, Hotjar, Google Trends, Hootsuite.
Turn hypotheses into revenue
EXPERIMENTING
I prioritise opportunities, ship tests, and help roll out only what moves CVR, AOV, or CAC/LTV.
Tactics: Landing/PDP tests, checkout flows, creative/format tests, email subject & flow splits.
Tools: Optimizely , Klaviyo, Meta/Google Ads experiments, Notion backlog.
Measure once, share everywhere
DATA
Clean events, consistent naming, and dashboards that tell the story — so decisions are fast and repeatable.
Tactics: Event schema, source-of-truth setup, cohort & funnel analysis, attribution sanity.
Tools: Segment, Mixpanel, Qlik / Looker Studio.
Systemise what works
SCALING
When a play wins, we package it—content, creative, and channels—so growth compounds without adding chaos.
Tactics: Content system & calendar, SEO content engine, CRM optimisation, ad account restructure, automation, localisation playbooks.
Tools: Notion (ops), Figma, Klaviyo, Meta/Google Ads, Pinterest/TikTok/Instagram, Jasper AI, custom ChatGPTs.
Make wins repeatable
ENABLEMING
I train your team, document the plays, and set up lightweight ops so growth keeps moving without me.
Tactics: onboarding & role clarity, experiment write-ups, QA checklists, retro cadence, handover plan.
Tools: Loom (how-to videos), Notion/Slab (wiki + templates), Jira/Asana (backlog), Figjam (workshops).