My name is Alexandra Takacs, but they call me Sasha. I was born and raised in Budapest, Hungary, and kicked off my education with a degree in Arts Management at Oxford Brookes University. From there, I dove headfirst into the digital creative world—handling digital strategy, brand and marketing, video and photo projects. My early days were all about juggling roles at agencies, festivals, and big international brands, where I'd build campaigns, lead teams, and focused on commercial goals.

For me, it started with two big loves: telling stories through images and turning wild ideas into commercial execution. Over the years, those passions blended together, shaping the career I have now—one that sits right at the sweet spot between creativity and entrepreneurship.