I was leading the launch of the B2B new global brand positioning at Vodafone “Together we can” that “celebrates what the human spirit can achieve when combined with technology”.

Our creative and web team had updated more than 90+ business-critical materials with the new brand and has also seamlessly launched a new brand on all digital platforms.

The biggest challenge was to convince the Vodafone Business Group marketing team to shift the dates and be perfect and late, then good and on time. It was me negotiating the final list of the assets, defining the scope of the workload, and setting the team that would be able to deliver everything seamlessly. I truly believe that workload is the best when everyone is in the knowledge of every team member's challenge and is can act on help and support to any other team member.