Hungarian National Bike Club is one of my key clients as a freelancer, I have been working with them for more than 3 years in advising on communication strategies, putting together a team for setting communication campaigns for the “Bike to Work” initiative, developed gamification concepts, brought and implemented concepts for more than 6 seasons, and helped with communication crisis management and rebrand during pandemia.

One of the accomplishments I am personally proud of was to push through a budget to have a donation of more than 30 bikes to hospitals in the first break of pandemia.

As you can see in the works below, working with this client I implement crazy ideas even if our main decision-maker was a very conservative party from the government. This is still my favorite client, no matter what absurd obstacles we face.